Promosyon Show 2023

Innovative Trends in Promotional Products at the 35th Promotion Show Fair

The PROMOTION SHOW 35th Corporate Gift and Promotional Products Fair, which will be held at the IFM Fairgrounds between September 27-30, 2023, will bring together sector representatives in an area of ​​11,451 m2 in Hall 1.

PROMOTION SHOW FAIR is the largest trade fair in Turkey in the Corporate Gift, Promotional Products and advertising industry. The fair, which has been organized for 34 years, brings more participants and visitors to a platform every year.

Turkey has seen rapid growth in the promotion sector in recent years. The promotional products sector, which combines the most affordable costs with high quality, maintains its advantageous position with its designs and logistics conditions. Due to this difference, countries prefer Turkey. The promotional sector in Turkey is connected to many sectors such as advertising, paper and paper products, printing, printing and publishing, textile, plastic products, metal and machinery industry, ceramics and glass. In parallel with the developments in this sector, where Turkey is strong, the promotional materials sector is also positively affected by these developments.

Turkey exports promotional products to more than 100 countries, especially in Europe and the Middle East. While export rates increased by 65% ​​between 2016 and 2020, import growth remained at 15% in the same period. Authorities expect promotional and gift item exports to reach 3 billion dollars by the end of 2026. On the other hand, the number of employees in the sector, including sub-industries, reaches 300 thousand people. The increase in domestic production investments shows that the promotional sector will have a huge and sustainable export potential for Turkey in the future.